Friday, February 27, 2009

25 Random Things About Memberships!

By Clay Shannon, Memberships

McWane Science Center's Member Services decided to borrow a page from Facebook's 25 Random Things About Me to present 25 Random Things About McWane Science Center Membership:

1. McWane Science Center's 2008 Summer Camps had a record-breaking year with 1,300 campers. 82% of these campers were members

2. The members closest to McWane Science Center live only a block and a half away; the furthest members live 2,053 miles away in Hermosa Beach, California.

3. The 35242 zip code has the most members with 8.8% of our overall membership base

4. Our popular Itty Bitty Magic City exhibit is modeled after Busytown, one of our members’ favorite traveling exhibits and the only traveling exhibit to visit McWane twice.

5. McWane Science Center has a goal of 12,000 member families by December 31, 2011. [Shameless Plug: One way to assist us in reaching this goal is by participating in our 2009 Member Get A Member Campaign. Check out the latest Eureka! or Member eNewsletter for more information]

6. From the time you purchase your membership at the Ticketing Counter, we make sure that you receive your membership cards by mail in one week or less

7. According to a recent poll, members' Top 3 Favorite Areas of McWane Science Center are: (1) World of Water, (2) Just Mice Size and (3) The Itty Bitty Magic City


















8. Members' Top 3 Favorite Individual Hands-On Exhibits are: (1) the interactive butterfly and sand walls, (2) Bed of Nails and (3) Bernoulli Water Fountain

9. Introduced only two years ago, our GRANDPARENT Membership is the fastest growing membership level

10. 2009's New Member Benefits include 20% off in both our gift shop and cafe as well as $2 off all IMAX tickets for our FAMILY and GRANDPARENT members

11. During the school year, the building can get pretty crazy. The best time for members to avoid these large school groups is after 1 p.m. everyday. Also, Monday and Tuesdays usually have the smallest number of school groups

12. Over the last four years, the fastest-growing zip code for members has been 35173 with an increase of 119%

13. The most grandchildren on a single GRANDPARENT membership was 15

14. McWane Science Center includes a survey when mailing membership renewals. The results and comments from these surveys are compiled and distributed to employees. So keep those surveys coming!

15. This member feedback was one of the driving forces in the current renovations to convert the Movies Cafe into our new Smart Cafe, offering healthier food options to members and visitors alike

16. The most popular membership level at McWane Science Center is FAMILY with 73% of our total membership base

17. Although McWane Science Center's most successful summer exhibit for attendance was 2007's Bob The Builder, 2008's Itty Bitty Magic City was the most successful summer exhibit for membership

18. The least successful summer exhibit for membership? 2006's Moneyville

19. Another highlight from member feedback has been the new child-proof lock on the doorway in Just Mice Size, assisting parents to thwart the efforts of our youngest escape-artist members

20. In 2009, we are hoping to expand our Member Only events, including a Sleepin' With Tha Fishes camp-in in the World of Water this summer

21. One of our most popular events, Birmingham’s Member Day, will be on July 18th this year. New to the event this year are Birmingham Children’s Theater and the Birmingham Public Library. Stay tuned for more details

22. We are currently working on forming online focus groups, a.k.a. McWane Brains, to help us in the planning of future exhibits, IMAX film selection, camp offerings and improving the overall McWane Science Center experience. Look for more information in upcoming Member eNewsletters

23. Our next members-only event is Spring Break Ice Cream Hours, March 16th – 20th at 2:00 p.m. Come join us!

24. Sleek, newly-designed membership cards arrive next month

25. On behalf of all McWane Science Center employees and volunteers, thank you for your membership!

Contributor Profile:
When not working at McWane Science Center, Clay enjoys 8-bit Nintendo, standing up to moral injustice, bowling, the purple stuff (not Sunny D), osmosis, wax museums, origami, driving 5 miles below the speed limit, atlases, mass transit, puns, subtitles, TMNT and things that rhyme with “fiscal year”.

Tuesday, February 24, 2009

Introduction to the "World of Water"














By Loretta Joyce, Head Aquarist


Over the years I have gotten many questions about my education and what it takes to become an Aquarist. Let me start by introducing us to you. My name is Loretta and I have worked at McWane Science Center for the past 4.5 years. My love for the ocean started at a young age, thanks to my family and living in Ft. Lauderdale, Fla. For those of you who don’t know where that is, Ft Lauderdale is located just north of Miami. I started scuba diving when I was 12 and loved to take pictures of the fish while I was diving. Later I attended the University of Florida and received a degree in Zoology, the study of Animals. After starting my career in the zoo community I got the unique opportunity to come to work for McWane Science Center.

My Co-worker, Adele, took a slightly different route. She grew up here in Birmingham. She attended Auburn University and actually got her degree in Marine Biology. Since she knew she always wanted to work in an aquarium she first started off volunteering here at McWane. With her slight experience she was able to get a job at The Dauphin Island Sea Lab, and then recently decided to join our staff here at McWane.

So what does it take to be an aquarist? First, in college you should choose a degree in the science field, preferably the life sciences. There are some colleges out there that even specialize in Marine Biology. Next and probably most importantly volunteer, intern, or in some way find work in the field. Yes, we offer some opportunities here. For more information check out our website or contact one of us about the requirements. Internships in this field rarely pay, but will offer great experience. Very few places will hire someone without any hands on experience. Not only can you find opportunities at local aquariums, but your college can usually put you in contact with different groups or even research at the school with different professors. Getting to work in different areas in the field will help you decide if you want to do research on a boat, work in a lab, work in an aquarium, or find another field all together.














In the future we hope to be able to bring up hot topics in the ocean community, and answer questions that your visitors may have. Let us know if there is a topic of particular interest to you and we will try and address it in future blogs. Please stay tuned to our next blog…. All about the Giant Pacific Octopus!

Contributor Profile:
Loretta and Adele's backgrounds are in the life sciences. They both love their jobs as well as all animals. Adele grew up here in Birmingham and is into yoga and gourmet cooking. Loretta grew up in Florida and is about to have her first child in April.

Friday, February 20, 2009

Exhibit Profile: "Machines in Motion"


By: Bob Levine, Exhibit Project Manager

It’s been a whirlwind of activity for the McWane Exhibits team this month. With a number of new exhibits being designed, built and opened in 2009, we’re working to create the most exciting experiences possible for our visitors. While we strive to create the best permanent exhibits we can to enhance the museum, we are always on the look-out for world-class traveling exhibitions to present to our visitors. When we received a call in January asking if we’d like to host the Leonardo da Vinci Machines in Motion exhibition, we jumped at the chance!

Machines in Motion is a remarkable exhibit. With more than 40 full-scale machines (almost all of them interactive), visitors can spend hours exploring the genius and creativity of the quintessential “Renaissance Man.” Divided into four sections based on the elements of air, water, earth and fire (each an important concept to da Vinci), the exhibit has an incredible assortment of interactive activities.

Machines in Motion was as enjoyable for our Exhibits team as it is for visitors to experience. We are amazed at the craftsmanship and care that went into every exhibit element. Built in Florence, Italy, skilled woodworkers’ expertise is obvious in every detail. Almost all of the materials used to construct the exhibit were available in da Vinci’s era, and he specified most of them in his written codices. In other words, had da Vinci actually built these mechanisms, they would have looked almost identical to what you will find in the exhibit.

What is most impressive about da Vinci’s creations is the man’s extraordinary vision. Included in Machines in Motion are a helicopter, a tank, a parachute, a bicycle, hang-gliders, a printing press and a number of other inventions that wouldn’t be built for centuries. Working without the benefit of the scientific advances of the latter half of the 2nd millennium (including calculus, physics, and modern engineering), da Vinci designed elegant, functional constructs that very clearly resemble machines that we use and take for granted today.

Come celebrate da Vinci’s legacy with us and explore the amazing creative talents of one of the most brilliant minds of the Western world!

View photos of the Machines in Motion exhibit here: http://flickr.com/photos/mcwanesciencecenter/
Check out some of da Vinci's sketches on this website: http://www.drawingsofleonardo.org/

Contributor Profile:
Bob Levine is the Exhibit Project Manager at McWane. He is an avid reader, history and film buff, mediocre guitarist, and die-hard Red Sox, Celtics and Patriots fan. He lives with his beautiful wife (due with their first child in April) and their two rambunctious dogs, Abigail and Quincy.

Monday, February 16, 2009

The International Year of Astronomy


By: Ben Moon, Manager of Space and Technology

2009 is the International Year of Science, but did you also know that 2009 is the International Year of Astronomy as well? It certainly is, and McWane is not shying away from a celebration or two.

Sunday, February 15th was our first big celebration as it is Galileo’s birthday (he’d be 445 years old if he were still around) and it marks 400 years since Galileo first used a telescope to study the heavens.

We’ve chosen this day to reveal brand new mural-sized images from NASA’s great observatories as well. The images are of the spiral galaxy Messier 101 and were taken by the Hubble Space Telescope, Spitzer Space Telescope, and Chandra X-ray Observatory. These space-floating, light-collecting instruments are champions of modern technology and they’re a far cry from the simple telescopes that Galileo first used.

The first practical telescope was invented in the Netherlands in 1608 and wasn’t much more than a spyglass. Galileo learned of this new invention and in 1609, he immediately began building a 3x telescope of his own. However, Galileo’s intentions were different than everyone else’s. He was going to point his telescope up.

The things Galileo saw through those lenses ushered in a new era of understanding about the world we live in and the universe outside. We learned our place in space. The fascination of space, along with the mission to see further and clearer remains just as strong today with plans for new space-born and moon-mounted telescopes to see into the deepest parts of the known universe.

The images we are receiving from our current technology are nothing to sneeze at though. While Hubble takes beautiful images in the visible spectrum, the Spitzer Space Telescope peers into infrared spectrum and the Chandra Observatory’s iridium mirrors observe X-rays. On Sunday, February 15th at McWane, you’ll get to see brand-new, spectacular images from all 3 telescopes, as well as a composite image from all 3 of the Messier 101 galaxy. It’s like seeing the galaxy with your eyes, night vision goggles and X-ray vision all at once!

The unveiling of these images will at 3:00 p.m. on Sunday, February 15th with the Birmingham Astronomical Society on hand with their sun-observing telescopes to help celebrate the occasion.

Additional information about the Hubble Space Telescope is available at http://hubblesite.org/. Additional information about the Spitzer Space Telescope is available at http://www.spitzer.caltech.edu/. Additional information about the Chandra X-ray Observatory is available at http://chandra.harvard.edu/.

Contributor Profile:
Ben Moon is the Manager of Space and Technology at McWane. He is a total geek and loves space, shiny things, technology, gadgets, video games, sci-fi and zombies. He is married and is about to have his first kid! His favorite movie is The Rocketeer. He wishes he had telekinesis.

Friday, February 13, 2009

Darwin, God, a Knowable Universe, and the Limits of Science

By Tim Ritchie
President, McWane Science Center

Welcome to the first installment of McWane Science Center’s blog. We hope our articles stir up discussion, excite interest in science, and make people just a little more hopeful about the future. You should expect new entries in this blog every week or so. The authors will be McWane Science Center staff and occasional guest writers. We welcome responses and will do all we can to respond in a timely fashion.

I’ve chosen evolution as the subject for the first entry for several reasons. The most important is that many of our visitors are genuinely troubled about the apparent conflict between evolution and their religious beliefs. The second is that evolution is a major organizing theory in science. Its predictive value has led to countless breakthroughs in biology and medicine. Finally, Charles Darwin was born 200 years ago yesterday. It is fitting to have his theory lead this effort to generate discussion about science.

Finding Darwin’s God

At McWane, we get questions about faith and science all the time. I am especially interested in these questions because my Christian faith is – or at least should be – the central feature of my life. So too, however, is (or should be) my love for the truth. In a life of integrity, they are two sides of the same coin. So, when I find them in apparent conflict I have to dig in and try to sort it out.

The most obvious point of conflict is evolution. People who believe the book of Genesis is the Word of God – Christians, Jews and Muslims – have a lot at stake when it comes to evolution. We have three choices:

1. Explain away the evidence for evolution in favor of a literal interpretation of Genesis;
2. Throw out Genesis altogether as a false description of reality;
3. Take a less literal view of Genesis in light of the evidence favoring evolution.

My guide in sorting this out has been a remarkable book by a cell biologist from Brown University, Kenneth R. Miller. I found his book Finding Darwin’s God utterly convincing. He too is a committed Christian. Check out his website at http://www.millerandlevine.com/km/index.html. He carefully covers the evidence regarding the age of the earth (four billion years) and the discoveries of transitional fossils (thus combating the case against “macro-evolution). He dismantles the arguments by a professor of bio-Chemistry, Michael Behe, who writes convincingly that Darwinian evolution cannot account for the complexity of the cell. Check out Behe’s book, Darwin’s Black Box (1996, 2006). There’s a great Wikipedia discussion of his book -- http://en.wikipedia.org/wiki/Darwin.

At the end of his book, Miller points out that all scientists, including thoroughgoing atheists like Richard Dawkins, must come to grips with something very fundamental. That is, science can explain the origins of species, but it can’t explain the origin of stuff. Where did it all come from in the first place? For a Christian scientist like Miller, not to mention Francis Collins (who directed the human genome project) and legions of other accomplished scientists, a plausible explanation for the origin of stuff --- and one that simply cannot be ruled out by science --- is…well…God.

“Why are you teaching our children lies?”

One of the most amazing places at McWane Science Center is our area devoted to dinosaurs and sea monsters from the late Cretaceous period. This occurred approximately 82 million years ago. At that time, North America was divided by a great inland sea. The dinosaurs on the eastern side evolved differently from the ones on the western side. Our collection is full of fantastic fossils from the eastern side. All of our fossils were discovered in Alabama. Alabama formed part of the west coast of eastern North America.

This is our Appalachiosaurus Montgomeriensis….The terrible lizard from Montgomery County. (And to think how little has changed in Montgomery in 82 million years!)

Our dinosaurs display does not sit too well with some visitors. One day, a mother angrily asked to meet with me in my office. “Why are you teaching our children lies,” she demanded. I asked her what she meant, and she brought up what our displays say about the earth’s age and what they imply about evolution. I took a great deal of time with her, going over the evidence for a four billion year old earth. I knew that if she agreed with the evidence on that, it might shake at least her dogmatic assertion that we peddle lies. She seemed convinced. I then asked if that shook her faith. She said it did not, and she certainly did not seem upset in any way.

Ever since that encounter, I’ve discussed matters involving evolution and the age of the earth in much the same way. I tend to ask visitors, “Is your faith in God really so fragile that if you were wrong about evolution that you would give up your faith?” Invariably, the answer I have gotten is, “No. I wouldn’t give up my faith over that!”

This answer always both reassures and puzzles me. It reassures me because it seems that people are saying that they believe in God not because of a scientific proof that springs from the book of Genesis. But it puzzles me because the folks I’m talking with are generally extremely hostile to the theory of evolution. If their faith isn’t at stake, why the hostility?

The answer, quite probably, is that most folks haven’t really looked at the evidence. That’s our job at McWane. Those folks, hopefully, care enough about the truth to change. But, there is a darker side in all of us that we should be wary of. Most of us – and certainly deeply committed religious folk – cherish our views of the truth more than the truth itself. We want to win more than we want to learn. And when it comes to God, this is even more the case. We often have more at stake in our view of God than the God who is really there.

McWane Science Center’s Official Positions

Several years ago, the McWane Science Center passed the following resolutions about Science, The Scientific Method and Evolution. They are patterned after statements adopted by the American Academy for the Advancement of Science (AAAS).

Regarding Science:

“Science is a method of explaining the natural world. Scientists develop theories that explain the natural world, and:

-are internally consistent and compatible with evidence,
-are firmly grounded in and based upon evidence,
-have been tested against a diverse range of phenomena,
-possess broad and demonstrable effectiveness in problem solving, and
-explain a wide variety of phenomena.”

Regarding the Scientific Method:

“The Scientific method uses observation, hypothesis and testing to explain natural phenomena.”

Regarding Evolution:

Evolution is a major unifying concept of science. It is based on scientific theory utilizing the scientific method of observation, hypothesis and testing to explain the origins, changes and extinction of organisms.”

You have to follow the logic here. The resolutions go only as far as they need to. In sum, they mean that if evolution meets the definition of science and is based on the scientific method then it is a trustworthy explanation for why biological things are the way they are.

The Knowable Universe

The trustworthiness of evolution as an explanation of biology has led to an explosion in helping scientists solve problems. As James Watson (the same one who helped discover the structure of DNA) points out in a new compilation of Darwin’s works, molecular biologists use evolutionary thinking in nearly everything they do. It is what enables them to isolate genes and study disorders. It is what will help them cure diseases.

Scientists bank on the belief that the universe is knowable. Natalie Angier puts it beautifully in her book, The Canon: “Scientists accept, quite staunchly, that there is a reality capable of being understood in ways that can be shared with and agreed upon by others. …..To say there is an objective reality, and that it exists and can be understood, is one of those plain-truth poems of science that is nearly bottomless in its beauty.” Check out the site devoted to her book at http://www.natalieangier.com/.

This should fill us with hope. We can solve the problems we face – the physical ones anyway -- because the universe around us and within us is abundant with the answers! We should be hopeful about finding cures for illnesses because the body’s secrets are revealing themselves each day to biologists, geneticists and physicians. We should be hopeful about living in a world driven by clean energy because engineers are quickly unlocking power of clean coal, hydrogen, the sun, the wind and the earth’s heat. We should be hopeful about solving the water problems we face because we are learning each day how to conserve and manage available fresh water.

The Limits of Science

Science might be wonderful in the main, but it is limited. It helps us solve problems, but it will not make us kind or brave or wise or good. Science untempered by these things produces horrors with which we are all too familiar. Science added to our native selfishness, tribalism, greed, and fear can, and has, plunged us into deep darkness.

So, people of faith, be of good cheer. The world needs you. Even if evolution explains a lot of things, it does not explain everything. And even if science helps us solve problems, its inability to help us overcome fear and selfishness leaves plenty of room for other -- deeper -- wisdom. We should pursue the truth, wherever it leads, and be fearless about the facts. When we do that, I think we’ll find that T.S. Eliot was right: “the end of all our exploring will be to arrive where we started, and know the place for the first time.” Yes, for my part, I expect Him to be there – God .

But, I could be wrong! And that will be o.k. too.

Contributor Profile:
Tim Ritchie is the president and CEO of McWane Science Center. He has served in that position since June, 2004. During his time at McWane, general attendance has grown from 250,000 visitors per year to 350,000, and memberships have grown from 3400 member families to 8000. Earned revenue has grown from 55% to 70% of operating revenue. The endowment has grown from a few thousand dollars to $3.5 million (with $2.0 million additionally pledged). Prior to working at McWane, Tim served for six years as the president of Louisville Diversified Services, a non-profit organization in Louisville, Kentucky that runs businesses to provide jobs for adults with mental retardation. Tim lived in Birmingham from 1988 until 1997. He practiced law in the firm now known as Wallace, Jordan, Ratliff and Brandt. He left his firm to serve as the program developer for an inner-city ministry, The Center for Urban Missions. He then worked for the James Rushton Foundation, helping it buy a block in inner-city Birmingham and develop it as a community garden. It is now the principal site of Jones Valley Farm. Tim’s other work experiences have included clerking for the Chief Justice of the North Carolina Supreme Court, clerking in a poverty law clinic in Mendenhall, Mississippi, and representing defendants on North Carolina’s death row. Tim also spent a year in Southeastern Kentucky selling equipment for handling coal, crushed rock, corn and the like. Tim received his B.A. from Davidson College, his J.D. from Duke Law School, and his M.P.A. from Harvard University. He has completed eight marathons and will run in the 2009 Boston Marathon (having finally qualified!). One of Tim’s happiest moments was giving the commencement address for Duke Law School (having been chosen to do so by his class). He is a member of Leadership Alabama (class of 2008), Leadership Birmingham (class of 1998), the Birmingham Downtown Rotary Club, and Altadena Valley Presbyterian Church. He plays the trumpet and leads a brass quintet where he is the only old guy among the five (everyone else is in college or high school). His wife Christine is the director of the Center for Palliative Care at U.A.B. They have two children, Ivy (16) and Ramsay (13).